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Ad Portal

 

BANNER REQUIREMENTS

Campaigns must adhere to both The Advertising.com Ad Portal's and AOL Advertising creative specifications, guidelines and policies. Before submitting your banners, please reveiew the following checklist. 

 

Do my ads meet the Advertising.com Ad Portal's specs?

Review them below. 

Don't forget: Each individual banner must have a file size less than 40k.

 

Do my ads meet AOL Advertising's creative guidelines?

Review them here.

Don't forget: Your banner should have a 1-pixel black border to help distinguish it from the page content. If not, the ad must contain the advertiser's name to identify it as an ad rather than content.

 

Do my ads meet AOL Advertising's technical guidelines?

Review them here.

Don't forget: All click-thru URL's must open in a new browser window.

 

Do my ads meet AOL Advertising's policies?

Review them here.

Don't forget: Your company's privacy policy must appear on your landing page as well as any other pages on your site that collect personal information such as names and email addresses.

 

Ad Portal Specifications

 

ACCEPTED FORMATS

Image (gif/jpg); Flash; 3rd Party Rich Media Redirects

Notes:

This excludes Multi-Click Flash, Expandables, Floating, InBanner Video and all other similar Premium Vendor served rich media from MediaMind, Pointroll or similar companies.

Approved 3rd Parties (center column): http://adspecs.platforma.ops.aol.com/approved-rich-media-3rd-party-vendors

Ad Portal does not support survey/research banners (pop-up or floating).

 

Ad Size Title

Max File Size
120×60 IMU Button 2

20K
120×90 IMU Button 1

15K
120×240 IMU Vertical Banner

30K
120×600 IMU Skyscraper

40K
160×600 IMU Wide Skyscraper

40K
180×150 IMU Rectangle

30K
234×60 IMU Half Banner

30K
300×250 IMU Medium Rectangle

40K
468×60 IMU Full Banner

30K
728×90 IMU Leaderboard

40K

 

Please note: For best results, Ad Portal recommends using multiple creative sizes - particularly the five standard IAB sizes: 120x600, 160x600, 300x250, 468x60 and 728x90. 

 

Creative Specifications

  • .gif files must have color palette reduced.
  • .jpg files should be reduced in quality - 50% Photoshop or equivalent recommended.
  • File size may not exceed 40k
  • All animation must stop after 15 seconds.
  • All applicable AOL Standard Creative Guidelines apply.

 

Flash Specifications

Accepted Versions: Flash 6, 7, 8, 9 and 10

  • Frame rate: 24FPS (frames per second) or less 

Click-through: No hardcoded URLs, use the variable _root.clickTag.  Set target to "_blank".

Details: http://adspecs.platforma.ops.aol.com/technical-guidelines/flash-coding-guide

 

 

Sample Banners


To open or download the sample banners below, right-click the link you're interested in, then select "Open" (to view) or "Save Target As" (to save).

 

 

Ad Portal Policies

After you create your campaign, your banners and click-through URL's will be reviewed by our Network Quality team for content and language. Please ensure that your ads meet the criteria in AOL Advertising's Creative Guidelines, Advertising Policies, and Category Guidelines.

 

Ad Serving

 Ad Serving Costs

Ad Portal pays for all ad serving costs associated with AOL's ad serving system. However, Ad Portal does not pay for any 3rd party ad serving costs. 

 
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