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AOL 3rd Party Ad Servers
Third party ad serving by approved servers is allowed on AOL interactive properties. Advertisers must abide by the guidelines as stated in the AOL Advertising Standard Terms & Conditions (v.7).
AOL does not accept ads served via unapproved ad partners.
Third-party ad server must be on AOL's approved list.
Third-party ad server must be in compliance with AOL's specified policy, guidelines and requirements.
All art creative and redirect tags that call the third-party ad server must be QA'd and pre-approved by AOL Ad Operations prior to the campaign start date. (Contact your Ad Operations POC for the turnaround time.)
All tag submissions should be sent in an attachment (notepad, excel, or word) and NOT in the body of an email.
Any ad element not meeting spec will be returned for revision, which may result in a delay in the flight.
Traffic or impression reports provided by AOL will be the reports of record between AOL and the advertising partner. Any reports delivered by the third-party server will not have any effect on the rights or obligation of AOL and the advertising partner.
Third-party ad serving is allowed on these AOL ad-served brands and properties:
Note: Certain media types may not be approved to be third party served on certain properties. Check with your Account Manager for the approved third party server/media type combination.