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300 x 600 East-West Mantle
Tier IV
2 fixed ad units on the AOL Homepage. East Mantle - 300x600 with optional rich media. West Mantle - 386x80 flash Companion Unit.
300
600
10
90,000 pixels total
East Mantle: 10 sec float; In-Banner: 30 sec
East Mantle: 30; In-Banner: 40; West Mantle: 20
70 (Floating, post page load)
In-Banner: 30
True Stream;
Progressive Download on user click only
In-Banner: Host initiation
1:24
Progressive Download max: 2.4MB max (Broadband); 500k (Narrowband)
User click only;
In-Banner: 30 sec
No;
AOL Rich Media only
Yes
In-Banner;
Expand;
Float;
Video
Creative may "fly" only in designated "fly zone"; Creative must be an organic shape; cannot be square or rectangle; Creative must visually resolve into the 300x600; Creative must move across the screen and may not persist or hover for longer than 1 sec on any given position on the page; Replay for subsequent user plays.
Expand on user click; Must expand left; Clear call to action on expand; Mandatory close button, top right corner; Resolve into 300x600 on close; Audio/Video icons must be prominent and functioning.