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Landing page graphics and design must be of a premium professional quality.

The brand or advertiser name must be clear, readable and recognizable. The brand/advertiser must include clear company attribution and logo.

Clear branding language must accompany the sponsored listing, i.e. "Sponsored by", "Presented by" or similar wording.

Creatives and graphics must be related to the product/service being advertised (and to the applicable landing page).

No use attention grabbing mechanisms that have little or nothing to do with the nature of the product being advertised. This includes prohibiting the use of implied celebrity and/or corporate endorsements, as well as "attention grabbing" tactics (excessive looping animation, strobing colors or images, etc.)

Messaging and offers (price, terms, etc) must be clear to the consumer on its face. Misleading ads/offers will be rejected. This includes the use of hidden and/or punitive negative option pricing techniques.