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Buddy List Out-of-Banner
AIM
The AIM Buddy List out of Banner ad is a 234x60 pixel ad unit from which creative will emanate from the banner of the buddy list, and resolve back into the banner after 5-8 seconds. AIM Buddy List ad refreshes every 45 seconds; ad impressions reflect active users only, i.e. ads do not rotate in the following instances: 1. When BL is minimized; 2. When user is offline; 3. When user is idle for two (2) minutes; 4. When mouse pointer is over ad on BL; 5. When any of the following points are covered: Pixel at each corner, Center pixel, & Pixel at center of each side.
234
60
8
User Initiated: 200px max from BL 300x250 unit
15
30
60
1:24 or 2x per week/unique visitor
Interpolls, Unicast
Yes
Expand;
Float
Expansion upon user-click only; not roll-over/mouse-over; The AIM 7 client allows users to re-size the Buddy List to appear narrow. This functionality hides a small portion of the right side of the banner from view, leaving a visible area of 199x60 pixels. As a result, do not place any features of functionality (pause/play/audio controls, scroll bars, etc.) in an area that may be hidden if the Buddy List is narrowed by the user.
Limit 4 campaigns per year; Roadblock only