You have not yet bookmarked any content. Click the "Add to collection" link when viewing a spec or list or specs to add to this list.

Buddy List Video

AIM

AIM Buddy List streaming video offers a player-less video technology and sophisticated compression capabilities (instant access for users). In every instance, the creative execution begins with host-initiated in-banner video within the 234x60 ad unit on the Buddy List. Optional Extension: AIM Buddy List Video w/ User-Initiated Expansion - Upon first mouseover, ad unit expands to 300x250 and video automatically plays for duration of video (:15 or :30 seconds).

234
60
300x250 (optional)
Expansion: 40; Image: 30
15 or 30 sec
In-Banner: Host initiation Expanded Banner option: user-initiation; True Streaming - host initiation; Progressive Download on user click only
1:6 (max 2 campaigns per day)
Progressive Download Max: 2.4MB (Broadband); 500k (Narrowband)
User initiation by click only; Video - 30 sec max; Default - 15 sec max
Eyewonder, Klipmart, Unicast, Pointroll, MediaMind (Eyeblaster)
Yes
Expand; Video; Default Image: JPG or GIF

Video is only content accepted in expanded panel; Unicast offers "Send to a Friend" capability; Mandatory functioning video/audio controls (stop, pause, play); Hot spot for mouse over expand must be clearly identified; No 100% hot spot allowed; AOL In-Banner Video Guidelines apply.

Please consult launch lead for details

Share