eClips

Host-initiated in-banner video invites user to "rollover to watch" 3-2-1 countdown notifies the user to expect something more User interaction launches a semi-opaque background and expanded video player Video window expands to cover full browser, creating a full-page rich media ad experience. The 300x250 ad banner includes video player functionality (Pause, Play, Rewind) and rollover to watch call to action.

On expand, no background color manipulation; Background must remain semi-opaque with page content visible, no bleed through; Expanded video player will detect user's screen size and auto-adjust; On video close/end, player will resolve back to 300x250 (static end message will appear); No continued animation upon resolve; "Replay" button required for user-initiated; Must have standard functioning video/audio controls. All standard Creative Guidelines apply. All Technical Guidelines apply.