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Footnote
AOL Innovations
Tier IV
The Footnote format offers advertisers an eye-catching, engaging format that "builds" the creative utilizing floating technology. Once fully formed, it anchors to the bottom of the user's screen as a persistent presense before resolving into a leave behind unit that stays persistent for 24 hours. A user-controlled click to "replay" or expand the unit is available on the leave behind SOLD with a standard roadblock.
NOTE: Not available on AOL Technology sites (i.e. Techcrunch, Engadget). Please consult your AOL Sales rep for more information.
Host Expand - 500x100
Resolve/Leave behind unit - 100x100 (may expand up to 200x200 upon user rollover for CTA)
500
100
15 sec max auto expand/float
40k
70k
1:24 on auto expand
AOL Rich Media
Accepted
Floating
Host animation across the page width (960 pixels) resulting in a completed state of 500x100 pixels, organic in shape. Final resolve into 100x100 leave behind unit. 500x100 unit must include visible ʺcloseʺ button once fully built on page.
100x100 leave behind will reside in the bottom right corner of the browser window. Must be organic in shape, not square or rectangle; Must have functioning, visible ʺcloseʺ button tangent to the top right of the of the creative. Leave behind unit is persistant for 24 hours. User has the ability to close out leave behind unit, it will display again if page is refreshed. Upon user rollover of the 100x100, the unit can expand with call-to-action for replay of floating or other animation. Size of rollover expand out not to exceed 200x200.
AOL RM Deliverables: Layered PSD files; FLA & SWF files, if including animation; Fonts; Backup image; Click URL's; Third party tracking