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Leaderboard (728x90)

AOL Ad Units
728
90
728 x 270
10
90,000 px
15
40
40
100
24
30; Float: 15
True Stream preferred; Progressive Download on user click ONLY
1:8
User ONLY on click or Mouseover; 1 sec delay required on mouseover
Yes; Floating: DoubleClick, Sizmek (formerly MediaMind), Interpolls
Yes

In-Banner; Expandable; Floating

Must be organic shape; No hard borders; Must move & not stay fixed for more than 1 second; No browser shaking functionality; May not cover core navigation, branding or other ads

Non-Rich Media: .gif and .png files must have color palette reduced; .jpg files should be reduced in quality (50% Photoshop or equivalent recommended); Banner should be encased in a 1 pixel black border and distinct from the content on the page. Rich Media: All standard Creative Guidelines apply.

Standard - 2 business days prior to launch; AOL Homepage / AOL.com - 5 business days prior to launch

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