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Leaderboard Synched Out-of-Banner
A coordinated interaction between two (2) ad units on the page - typically the 960 x 110 (770 x 100 Client Welcome Screen) Leaderboard unit and the 300 x 250 or 300 x 600 units. One ad unit may go out-of-banner into another, capturing user attention and may feature interactivity such as video selection in one unit to be played back in another. Synchronized animation within both ad units may also occur. Frequency cap - 1:24
Out-of-Banner: Creative must fly in "fly zone" only; Must be organic shape, not square or rectangle; Must move and not stay fixed more than 1 sec; Resolve into 300x250; Out of Banner elements must draw from Leaderboard & not cover Search box
No mouse-over expansion; Out-of-banner begins on ad load; Must have transparent background; Sync must visually connect leaderboard & banner ads; Interaction with the 300x250 or 300x600 units should occur in the top half of the ad unit; Interaction with the 960x110 or 770x110 units may occur anywhere within the ad unit.