Short form online advertising targeted to relevant cotent channels and/or audience groups. The companion banner provides extra brand promotion. Pre-roll video plays prior to video content, companion banner is along right side of player.
Pre-Roll Best Uses: converted TV spots or short form advertising on the web targeted to relevant content channels, desired audience groups, etc.
Companion Banner Best Uses: branding extension with pre-roll video (300 x 250 or 300 x 60)
Standard Definition - 30fps, High Definition - 24fps; Companion Banner - 30fps
:05 - :30sec max
Standard Definition:
Resolution - 720 x 480 or 640 x 480 pixels
Aspect Ratio - 4:3 or 16:9
uncompressed Quicktime, DV/DVCPro - NTS, Avid
Codec - Meridien, AJA Codecs
File Type - .flv, .mov preferred - Most video formats accepted
High Definition:
Resolution - 1920 x 1080 pixels
Aspect Ratio - 4:3 or 16:9
Codec - Apple ProRes422 HQ, Uncompresses, H.264
Standard Definition - 40MB minimum, 2GB maximum; High Definition - 10Mbps minimum
User initiated only
Standard Definition - 4.1 or 4.8kHz stereo; High Definition - 48kHz stereo
Yes
VAST & VPAID compliant
Yes -Optional (Clicks, Impression Start, First Quartile, Mid Quartile, Third Quartile, Completion)
Companion Banner (300x250 or 300x60) - .jpg, .gif., .swf, iFrame
3 creative rotation max per placement
1:1 ratio between pre-roll ad and companion banner is not guaranteed