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Pushdown
Custom Rich Media
The Push Down provides advertisers with the opportunity to own a unique above-the-fold, host-initiated execution. The Push Down expands down and displaces content for a brief period upon page load. The difference between a Push Down and a traditional expandable is that the content itself is displaced, not overlaid, with the advertising unit. Available sizes include: 970x66 (host expandable), 970x90 (user-initiated expandable), 1000x60 (Techcrunch, on request) and 300x250 (in-banner).
970x418; 1000x300 (Techcrunch)
5
50
130
30
True Streaming preferred;
Progressive Download on user click only
1:24
User initiation on click only
MediaMind (Eyeblaster);
Eyewonder;
Doubleclick;
Interpolls;
Pointroll (certified for both 970x66 and 970x90 user expand);
Unicast
Yes
In-Banner (300x250);
Expand
One (1) pixel fixed border should not blend with page; Mandatory close button upper right corner of expand creative; Creative must visually resolve into the 970x66 (1000x60 - Techcrunch) upon close; Expansion on host or user-click only - No expansion on mouseover or rollover. All standard Creative Guidelines apply. All Technical Guidelines apply.
10 days