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The Push Down provides advertisers with the opportunity to own a unique above-the-fold, host-initiated execution. The Push Down unit begins as a 970x66 banner that auto expands to a 970x418. The host expansion is frequency capped at 1 per user per day. After the inital 7 second auto expand, or upon user close, the unit retracts back into the 970x66 banner. The difference between a Pushdown and a traditional expandable is that the content itself is displaced, not overlaid, so does not interfere with page content the user will access. Pushdown is also available as a 970x90, user initiated expansion.
Collapsed Banner: 970x66
Collapsed Banner with User-Initiated Expand: 970x90
Additional demos available at the Rich Media Showcase.
One (1) pixel fixed border should not blend with page; Mandatory close button upper right corner of expand creative; Creative must visually resolve into the 970x66 (or 970x90) upon close; Expansion on host or user-click only - No expansion on mouseover or rollover. All standard Creative Guidelines apply. All Technical Guidelines apply.
10 business days