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Pushdown + 300 x 600 Banner
Tier IV
The Push Down provides advertisers with the opportunity to own a unique above-the-fold, host-initiated execution. The Push Down expands down and displaces content for a brief period upon page load. The difference between a Push Down and a traditional expandable is that the content itself is displaced, not overlaid, with the advertising unit. The Pushdown unit is 970 x 66 on AOL.com and 770 x 66 on AOL client. Both units have a host-initiated expand on first impression, with each subsequent impression expandable on user click. The pushdown is sold in combination with a 300 x 600 banner.
AOL.com - 970 x 418; AOL Client - 770 x 418
5 sec
50k
130k
30 sec
True Streaming preferred; Progressive Download on user click only
1:24
User-initiation on click only
AOL Rich Media only
Yes
In-banner (300x600);
Expandable (user)
One (1) pixel fixed border should not blend with page; Mandatory close button upper right corner of expand creative; Creative must visually resolve into the 970x66 / 770x66 upon close; Expansion on host or user-click only - No expansion on mouseover or rollover. All standard Creative Guidelines apply. All Technical Guidelines apply.
10 days