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Wallpaper with Pushdown
Rich Media Formats
Ad-served Wallpaper, Rails only, combined with a host-initiated Push Down. Rendering out of the 970x66/970x90, the Wallpaper covers the left and right hand rails on a page, running alongside the Pushdown.
Rails must be "clickable".
Wallpaper Rails: 140x900 (see Key Creative Guidelines below)
Pushdown: Host Expand - 970x66; User Expand Only - 970x90
NOTE: Prior creative approval needed on any Wallpapers on TechCrunch and Engadget. Please consult your AOL Sales rep for more information.
Combined - 7 sec max
Pushdown - 50k max
Pushdown - 130k max; Wallpaper - 100k max
True Streaming;
Progressive Download on user-click only
1:24 (Pushdown delivers a host 7 sec expansion frequency capped at 1 per 24 hrs. Rail animation is not frequency capped)
User-initiated on click only
AOL Rich Media; MediaMind; Doubleclick
Accepted
Expandable
Screen Resolution: Resolution settings at or below 1024x768 will cause cut off since the gutter extends down about 900px (+additional space for the browser headers). Resolution height needs to be at least 900-1000 to view the Wallpaper Rails properly in a browser.
Keep key messaging/creative within the top 700 pixels, and 140 width, to account for resolution and potential cut off on screens by browser toolbars. Outside of safe area should be background color or imagery only.
NOTE: See the example of best screen resolution application here, as a guideline for an optimal view of creative messaging.
10 business days