Ad Specifications & Policies

Review AOL's advertising policies and specifications. These documents outline our marketplace standards, ad content requirements, and data use practices.

Ad Policy

Requirements and guidelines for ad content, creative specifications, and prohibited advertising categories on AOL platforms.

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Exchange Policies

AOL's marketplace transparency standards, auction dynamics, inventory quality measures, and anti-fraud program details.

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Pixel & Custom Audience Policy

Guidelines governing the use of AOL pixels, Code Data, Audience Data, and custom audience segments for advertising campaigns.

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